Privacy policy
Last Updated: March 1, 2026
This Website is owned and operated by MVLA Agency OÜ, a private limited company incorporated under the laws of the Republic of Estonia. Dentine Care is a commercial brand owned and operated by MVLA Agency OÜ.
This Privacy Policy describes how we collect, use, disclose, retain, transfer, and otherwise process personal information when you access or use the Services, make a purchase, or otherwise interact with us. If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs with respect to the collection and processing of personal information.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Definition of Personal Information
For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. Personal information does not include publicly available information, aggregated information, or de-identified information that cannot reasonably be linked to you.
2. Notice at Collection for California Residents
If you are a California resident, we provide this Notice at Collection pursuant to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CPRA”). We collect personal information for the business and commercial purposes described in this Privacy Policy. As further described below, we may “sell” or “share” personal information as those terms are defined under California law. We do not knowingly sell or share personal information of individuals under sixteen (16) years of age.
California residents have the right to opt out of the sale or sharing of personal information. You may exercise this right by visiting:
https://www.dentinecare.com/pages/data-sharing-opt-out
We also recognize and honor Global Privacy Control (“GPC”) signals where legally required. More information regarding GPC is available at https://globalprivacycontrol.org/.
3. Categories of Personal Information Collected
Depending on how you interact with the Services, we may collect various categories of personal information. These categories may include identifiers such as your name, email address, telephone number, billing address, shipping address, IP address, and device identifiers. We may collect commercial information, including records of products purchased, viewed, returned, or considered, as well as transaction histories and related records.
We may collect financial information necessary to complete transactions, such as payment card details, although payment information is processed primarily through secure third-party payment processors and not stored directly by us except as required for lawful business purposes. We may collect internet or other electronic network activity information, including browsing behavior, clickstream data, referring URLs, session duration, and interactions with our website or advertisements.
We may collect communications you send to us, including customer service inquiries, reviews, and feedback. We may also generate inferences based on your interactions with the Services, including purchasing preferences and audience segments for marketing purposes. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.
4. Sources of Personal Information
We collect personal information directly from you when you place an order, create an account, subscribe to marketing communications, or otherwise communicate with us. We automatically collect certain information through cookies, pixels, software development kits, and similar tracking technologies when you access or use the Services.
We may also receive personal information from third parties, including Shopify, payment processors, shipping carriers, fraud prevention providers, analytics providers, advertising networks, and marketing partners.
5. Purposes for Processing Personal Information
We process personal information for legitimate business and commercial purposes. These purposes include fulfilling and managing orders, processing payments, arranging shipping, providing customer service, and handling returns or exchanges. We also use personal information to improve and optimize the performance of our website, conduct analytics, develop products and services, measure marketing effectiveness, and enhance user experience.
Personal information may be used for marketing and advertising purposes, including sending promotional emails or SMS communications where permitted by law, conducting audience modeling, performing cross-context behavioral advertising, and optimizing advertising campaigns.
We process personal information to maintain the security and integrity of our Services, detect and prevent fraud, verify identities, enforce our Terms of Service, comply with legal obligations, respond to lawful requests from governmental authorities, and defend against legal claims.
We may use automated processing technologies, including artificial intelligence and machine learning tools, to assist with fraud detection, marketing optimization, personalization of content, analytics, and operational efficiency. We do not engage in solely automated decision-making that produces legal or similarly significant effects concerning individuals.
6. Sale and Sharing of Personal Information
Under the CPRA, “sale” includes disclosing personal information to third parties for valuable consideration, and “sharing” includes disclosing personal information for cross-context behavioral advertising.
Within the preceding twelve (12) months, we may have sold or shared identifiers, internet or electronic network activity information, commercial information, and inferences to advertising networks, analytics providers, marketing partners, and audience measurement providers for purposes including cross-context behavioral advertising, audience targeting, campaign measurement, marketing analytics, and commercial collaboration.
We do not sell sensitive personal information. California residents may opt out of the sale or sharing of personal information at any time by visiting https://www.dentinecare.com/pages/data-sharing-opt-out.
We do not use or disclose sensitive personal information for purposes other than those expressly permitted under California law, and we do not engage in practices that would require offering a right to limit the use of sensitive personal information under the CPRA.
The categories of personal information that we may have sold or shared correspond to the categories described in Section 3 of this Privacy Policy.
7. Disclosure to Service Providers and Contractors
We disclose personal information to service providers and contractors who process information on our behalf for specified business purposes. Such service providers are bound by written agreements restricting their ability to retain, use, or disclose personal information beyond the scope of services provided to us and prohibiting them from combining personal information with information obtained from other sources except as permitted by law.
In the preceding twelve (12) months, we have disclosed identifiers, commercial information, internet activity information, and inferences to service providers and contractors for business purposes, including payment processing, fraud prevention, order fulfillment, website hosting, analytics, security monitoring, and customer support.
8. Relationship with Shopify
The Services are hosted and supported by Shopify. Shopify collects and processes personal information necessary to provide hosting infrastructure, payment processing, fraud detection, and platform functionality. Information submitted through the Services may be transmitted to and processed by Shopify in accordance with Shopify’s own privacy policy.
In addition, Shopify may utilize aggregated or pseudonymized data across merchants to provide enhanced platform features and improve its services. In certain contexts, Shopify acts as an independent controller of personal information. You may review Shopify’s privacy practices at https://privacy.shopify.com/en and submit Shopify-related data rights requests through https://privacy.shopify.com/en/data-requests.
9. Cookies and Tracking Technologies
We use cookies and similar technologies for essential functionality, analytics, performance measurement, and advertising purposes. Where required by law, non-essential cookies are deployed only after obtaining appropriate consent. You may manage cookie preferences through your browser settings or applicable consent management tools.
Where required by law, we provide a consent management mechanism allowing you to manage non-essential cookies.
10. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including contract performance, fraud prevention, legal compliance, dispute resolution, marketing analysis, and business operations. Retention periods are determined based on the nature and sensitivity of the information, legal obligations, operational necessity, and risk considerations. We may anonymize or de-identify personal information for lawful business use. In determining appropriate retention periods, we consider contractual obligations, statutory limitation periods, dispute resolution requirements, and regulatory compliance obligations.
11. International Transfers
Personal information may be transferred to and processed in countries outside your jurisdiction of residence. Where required by law, including for transfers from the European Economic Area or United Kingdom, we rely on recognized transfer mechanisms such as Standard Contractual Clauses, adequacy decisions, or other lawful safeguards.
12. Privacy Rights
Depending on your jurisdiction, you may have rights regarding your personal information. California residents may request access to, deletion of, correction of, or portability of personal information, and may opt out of sale or sharing. Residents of certain other U.S. states may have similar rights, including rights to opt out of targeted advertising.
If you reside in the European Economic Area or United Kingdom, you may have rights to access, rectify, erase, restrict, object to processing, or request portability of your personal information. Legal bases for processing in those jurisdictions include contract performance, legitimate interests, consent, and legal obligations.
To exercise your rights, you may contact us at privacy@dentinecare.com. We may verify your identity before responding. We will not discriminate against you for exercising privacy rights.
13. Children’s Data
The Services are not directed to individuals under sixteen (16) years of age. We do not knowingly sell or share personal information of minors.
14. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
15. Third-Party Links
The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of such third parties.
16. Complaints
If you have concerns regarding our privacy practices, you may contact us at privacy@dentinecare.com. If you reside in the European Economic Area or United Kingdom, you have the right to lodge a complaint with your local data protection supervisory authority. A list of EEA supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en. California residents may also contact the California Privacy Protection Agency at https://cppa.ca.gov/.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. We will post the revised version on this page and update the “Last Updated” date. Where required by law, we will provide additional notice of material changes.
18. Contact Information
MVLA Agency OÜ
Sepapaja tn 6
15551 Tallinn
Estonia
Email: privacy@dentinecare.com